This is definitely the best price I've seen on a tray this size (nearly 30x30").
Looks like the white is sold out (available finishes are espresso and honey, below) - but this would be an easy project for a can of Rustoleum or Krylon.
How about adding a DIY monogram? Or maybe you're brave and you'd be willing to try your hand at decoupage? Or how about snakeskin contact paper (found via Domestikated Life)?
You just might end up with the tray version of this lovely table from decorator Lindsey Coral Harper.
image via My Home Ideas