{or you could buy a t-shirt there for the same price}
After about 0.002 seconds of admiring this gem, my fabric radar went off and I realized that is the same orangey-red/persimmon fabric on the famous and fabulous Asrid chair. This picture of the fabric here on the chair helps to give you a sense of the scale of the headboard. Big and beautiful.
Just please don't tell me about it if you do end up buying the bed.
{jealous}
Also up for your consideration...this ($749.95 for a king)
Which has a striking resemblance to this. Though definitely not as cool.
image via Cookie Mag